WHY LIBERATION?

Liberation Foods is the UK’s only Fair Trade, farmer-owned nut company. Our vision is a world in which small-holder nut producers earn a decent, secure income and can plan for the future of their families and communities. We buy our nuts from the co-operatives of small-scale growers and farmers who own a 44 percent share of our company.

Liberation brings together peanut farmers from Malawi and Nicaragua, cashew farmers from India and El Salvador and Brazil nut gatherers from the Amazon rainforest. Our producer shareholders are united in their goal of selling their delicious nuts through their own company – they feel empowered to be actively involved in the whole supply chain.

Liberation was founded by the pioneering Fair Trade organisation Twin, our other major shareholder, alongside the producers. On our behalf, Twin undertakes amazing projects with our producer shareholders, especially the peanut and macadamia producers in Malawi, see http://www.twin.org.uk/projects

All of our products carry the Fairtrade mark which means that producers get paid at least the Fairtrade minimum price for their nuts and that they receive a Fairtrade premium for every kilogram they sell. The Fairtrade minimum price is designed to ensure that farmers can earn a decent living from growing their nuts – if the market price is above the Fairtrade minimum then we pay at least the market price. The Fairtrade premium is for farmer organizations to invest in community projects. Recent projects range from health care and education facilities to tools and equipment to grow even better nuts to solar powered fences to protect cashew trees whilst not hurting the endangered elephants that like to munch on them!

Harry Hill

It’s a little known fact that award winning comedian and writer Harry is a big fan of Fairtrade nuts and an ambassador for Liberation. Harry has also visited our peanuts farmers in Malawi and is pictured here checking the peanut crop with farmer Pelekia Banda’

MASFA, Malawi - peanuts

Almost half of MASFA’s 16,000 members are women. Rosemary has been growing groundnuts for over ten years. She says, ‘Fairtrade has already made a difference to our lives. It has brought a better, reliable and more stable market for our peanuts. This has enabled me to improve our living standards by buying three goats and two pigs, some clothes and food for my family and seed for the coming season The Fairtrade premium will help alleviate poverty in the area and it will improve the lives of the entire community

COINACAPA, Bolivia - brazil nuts

Brazil nut gatherers can spend weeks in the forest collecting the nuts that fall from the trees that grow up to 160ft tall – the nuts are encased in a ‘coconut’. One member of COINACAPA says, ‘‘since we started the co-operative it’s as if we’ve gained our freedom. It feels like we’re not slaves any more. We have more income, more work and more dignity.” 

Del Campo, Nicaragua – peanuts

Del Campo is a group of 10 co-operatives that represents over 3,500 farmers and their families. One of their Fairtrade premium projects has been provided older members of the farming communities with tools and training to make handicrafts to bring vital income for their later years.

TEAM Liberation

Kate Gaskel

Managing Director

What’s the best thing about your job? Everyday is full of the unexpected!

Tell us what is liberating about your work? The fact that the biggest shareholders in the company are the farmers from Nicaragua, Malawi and India.

Why go nuts for Fairtrade? Fairtrade nuts are good for you, good for the planet and of course, good for the small-scale farmers and their families.

Adeana Wilson

Administrator

 What’s the best thing about your job? Having direct involvement in every aspect of the business.

Tell us what is liberating about your work? Getting out there, doing events and taking Liberation and its products to the people and gauging their reactions.

Why go nuts for Fairtrade? We know Fairtrade works and makes a REAL difference to everyone!

Dan Binks

Technical Manager

What’s the best thing about your job? Definitely working with producer groups, getting to travel and meet the people at ground level.

Tell us what is liberating about your work? Putting value back into the supply chain rather than taking from it.

Why go nuts for Fairtrade? It actually doesn’t cost that much extra to buy Fairtrade and give something back to the farmers. Everyone that buys something from Liberation indirectly supports the farmers and their livelihoods.

Angela del Valle

Operations Manager

What’s the best thing about your job? The people!

Tell us what is liberating about your work? Getting to travel – from Bolivia to Nicaragua – I get to meet the people that make it all happen.

Why go nuts for Fairtrade? It’s simple. Fairtrade supports poorer people 100% so why wouldn’t you?

Adeana Wilson

Administrator

What’s the best thing about your job? Having direct involvement in every aspect of the business.

Tell us what is liberating about your work? Getting out there, doing events and taking Liberation and its products to the people and gauging their reactions.

Why go nuts for Fairtrade? We know Fairtrade works and makes a REAL difference to everyone!

Mei Mei Zhao

Operations Assistant Manager

What’s the best thing about your job? Because we are a small team, I can see my contributions come alive much more quickly and help make positive changes to the organisation.

Tell us what is liberating about your work? Knowing that my opinions are valued and can make a difference.

Why go nuts for Fairtrade? I’ve seen first hand how Fairtrade works and how people can benefit.